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Opinions

  • The AlphaGo challenge

    March 21, 2016

    The Go match between master Lee Se-dol and Google computer program AlphaGo held in Seoul was a battle of the century that marked the beginning of the fourth industrial revolution. Now that the battle is over, it is time for us to look back at the five-game match and think about what AlphaGo’s victory means for Korea’s future. Yvonne Park, Managing Director of FleishmanHillard Korea, shared the lessons learned from AlphaGo through Korea JoongAng Daily...

  • 2016, SURVIVE & THRIVE!

    February 17, 2016

    Each year, the Edge Foundation (edge.org), best known for its platform for global scholars’ discussions, throws a topic to the world’s intellectuals. The topic for 2015 was AI, from which the question “What do you think about a machine that think?” triggered a variety of responses from 195 intellectuals and experts from across global fields. Last December, Tesla Motors CEO Elon Musk and Sam Altman of seed accelerator Y Combinator co-chaired in launching ‘OpenAI’, a...

  • Korea’s Communication Keywords in 2016

    February 17, 2016

    The Korea Academic Society for Public Relations held a special seminar on Korea’s communication outlook for 2016, titled “Where Is Korea’s Communication Headed in the New Year?” Yvonne Park, Managing Director of FleishmanHillard Korea, introduced communication keywords to look out for in 2016, presenting on the topic of ‘Global National Image.’ Park said that in order for Korea to become an ‘attractive’ country, it is crucial that Korea establishes a clear standpoint in the areas...

  • Korea’s Engagement Opportunity

    November 16, 2015

    Despite fears about the state of the Korean economy, FleishmanHillard’s Yvonne Park says effective engagement, built around the principle of the public interest, can yield benefits for business seeking to enhance the policy agenda during her interview with PublicAffairsAsia. Please refer to Korean version for the full contents. For further details on the interview, please visit the PublicAffairsAsia homepage...

  • Crisis Communication Learned through MERS situation

    June 19, 2015

    FleishmanHillard Korea examined the history and public opinion on this MERS situation via FH Newsletter. The newsletter also contains a few foreign cases and the communication insights summarized by MERS(Monitor, Ensure, Recover, Sympathize). Please refer to Korean version for the full contents. Please find the English version here...

  • 2015 Be Prepared!

    January 15, 2015

    Happy New Year! FleishmanHillard Korea has sent out the first newsletter of 2015 on how to be prepared for all the risks and challenges around us. Please refer to Korean version for the full contents...