FleishmanHillard Launched APAC DE&I DECODED report

The New Report Sets out a Framework for Corporations to Follow in the APAC Region to Act More Relevantly and Authentically to Meet the Local Needs of the Population

FleishmanHillard’s Research and Analytics practice, TRUE Global Intelligence™ today launched DE&I Decoded: APAC, a comprehensive report focused on Asia Pacific consumer perceptions and needs regarding diversity, equity and inclusion (DE&I). The report showcases the need for organizations to drastically rethink the way they are engaging with stakeholders and provides a guide for brands that want to act more relevantly and authentically to meet the needs of stakeholders in the region.

“We’ve long known that DE&I is not a monolith in the Asia Pacific region, but with this new data we’ve gained the richest detail we’ve ever seen about what matters to which populations,” said Lynne Anne Davis, Asia Pacific regional president, FleishmanHillard. “From diversity of gender and religion to equity in important economic issues like housing and income, DE&I doesn’t look the same in any two markets in the region. It’s really important to understand these differences as a brand and as an employer to be able to deliver on these values with a range of stakeholder groups.”

The DE&I Decoded: APAC research found:

• DE&I is important in APAC. Definitions may differ by market, but APAC respondents expect topics, including race, ethnicity and gender to be a central consideration in all communications and business strategies. Fifty-one percent of respondents agreed in the importance of “making people with different backgrounds more included in society” versus only 11% who preferred to keep the current societal structures.

• Economics are a major factor in facilitating change. Across Asia the population is active in advocacy, with 84% noting that they advocate for at least one issue. Economic issues including economic status, employment status and income top the list, followed by more commonly recognized DE&I topics like gender, social status / class, cultural background and religion.

• Taking decisive action counts. Organizations taking actions on DE&I are being prioritized over those without commitments or plans in APAC today. Ninety-four percent of respondents cited at least one action that companies could take to showcase an authentic commitment to DE&I.

PDF download: FleishmanHillard DE&I DECODED: APAC