September 8, 2024
The strategic partnership will leverage 1MILLION’s brand and artist IP in initiating collaborations on a global scale
(From left to right) Yeowook Yoon and Minja Kim, co-CEOs of 1MILLION, and James Choi, Senior Vice President and Partner of FleishmanHillard Korea
FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives.
1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and K-pop fans worldwide. Its significant influence over Gen Z and millennials has led many global brands to seek out creative collaborations with 1MILLION over the years.
Combined with FleishmanHillard Korea’s strategic expertise and business network, this partnership aims to bolster 1MILLION’s global expansion as FleishmanHillard seeks out innovative business opportunities for its network clients and partners leveraging 1MILLION’s brand and artist IP.
Minja Kim, co-CEO of 1MILLION, said, “FleishmanHillard is an ideal partner with a deep understanding of our brand vision, values and artists, which helps us preserve our unique identity. Their expertise and strategic approach were key factors in forming this partnership.”
James Choi, Senior Vice President and Partner of FleishmanHillard Korea, added, “1MILLION embodies a compelling brand philosophy centered on spreading positive energy through dance. We are excited to support the global dissemination of their ‘INSPIRE MILLIONS’ mission to reach an even wider audience through this collaboration.”
FleishmanHillard currently provides brand and communication consulting services for 1MILLION and has successfully completed “Next Concept” artist branding project for its artists, including Lia Kim, Amy, Dohee, Debby, Redy and Harimu.
