New Year Special Seminar
2025 Korea Academic Society for Public Relations
On February 4, the 2025 Korea Academic Society for Public Relations (한국PR학회, KASPR) New Year Special Seminar was held at FleishmanHillard Korea. Members of KASPR attended a lecture and discussion on the topic <Trends and Resilience in the Era of Hyper-Uncertainty: Bouncing Forward.> The seminar explored trends in global society and Korea, which are facing greater internal and external uncertainty than ever before, and sought to identify resilience strategies. FleishmanHillard Korea President Yvonne Park was the first speaker, presenting on “The Era of Chaos: South Korea without a National Representative.” She emphasized the wisdom of ‘Kyotosamgul’ (狡兎三窟)—the clever rabbit that prepares three burrows to survive danger—urging corporate communications professionals to prepare for the Public Affairs battlefield as corporate diplomats this year.
Link to article (Korean only): https://www.the-pr.co.kr/news/articleView.html?idxno=52981
