Strategic Management of Public Brands
The book <Strategic Management of Public Brands> is published.
Yvonne Park, Managing Director of FleishmanHillard Korea, wrote on ‘Sightseeing Branding and Sightseeing Marketing’ in this book.
Please refer to Korean version for the full contents.
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Battleground Outside the Courtroom: 'Litigation PR'
September 10, 2025
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Four Faces of a Crisis
August 27, 2025
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Embracing shareholders as partners and growing together
August 20, 2025