Sharing stakeholder engagement insight with Korean Academic Society for Public Relations
On May 28, Korean Academic Society for Public Relations hosted 2021 annual Spring Conference at the Millennium Hilton Seoul under the theme of ‘Communication for a Sustainable Community.’ FleishmanHillard Korea held a Special Session to mark the 20th Anniversary by sharing insights from authentic stakeholder engagement cases.
Cases presented were Influencer & Consumer Engagement for Wadiz social funding platform company by Jamie Won; Shareholder Engagement at Kumho Petrochemical company by Yang Wang; Employee Engagement to create a respectful corporate culture at Hanssem furniture company by Sam Kim and Corporate Sustainability Report for Samsung Electronics by Alex Chung.
Prof. Keith Moon of Woosuk University and Prof. Sunny Yoo of Hankyung University who are both alumni of FH participated in the panel discussion.