2025 Korean Academic Society for Public Relations (KASPR) International Women’s Day Special Seminar
Yvonne Park, President of FleishmanHillard Korea, delivered a keynote speech titled ‘Women’s Leadership in the PR Industry: Opportunities and Challenges.’ At the 2025 Korean Academic Society for Public Relations (KASPR) International Women’s Day Special Seminar.
Matching this year’s theme, ‘Accelerate Action,’ I emphasized the PR industry’s pivotal role in driving change and fostering innovation in today’s rapidly evolving world.
Key Agendas for Accelerated Action in PR:
– Lead data-driven precision communication amid rapid digital and AI advancements
– Strengthen comprehensive understanding of global geopolitical and geoeconomic shifts
– Advance ESG management as a core business strategy and drive cultural transformation
Essential Leadership Competencies for Future PR Leaders:
– Agency
– Kindness
– Accountability
PR serves as a vital bridge between businesses and society, driving meaningful progress. We celebrate the contributions of passionate women leaders in the industry and encourage future leaders to raise their voices, embrace challenges, and become changemakers!
