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[THE PR] The core of global newsroom should be “Customization”, Not translation

In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, emphasized the importance to customize the topics that companies want to deliver to the target audience rather than relying on translation when domestic companies try to develop a global newsroom.

To read the original article : The key of Global Newsroom should be “Customization”, Not Translation

 

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