[THE PR] "Customer Journey" to focus beyond Integrated Marketing Communication in PR

In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, discussed the recent trends in research and analytics, research topics that clients are interested in these days, and data-based integrated approaches in terms of the Customer Journey.

To read the original article : “Customer Journey” to focus on Beyond IMC in PR