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Opinions

  • [FH Korea] 2023 New Year Newsletter

    I. Korean Society & the Global Context: An Urgency for Less Blame, More Empathy   Business leaders around the world start the Year of the Black Rabbit amid grave concerns. They are confronted by an overwhelming number of unfavorable business challenges and global issues that cannot be resolved by the individual efforts of separate companies alone. The never-ending COVID-19 endemic, escalating Russia-Ukraine conflict, unstoppable global inflation, soaring interest rates and the energy crisis, plus the...

  • [THE PR] The core of global newsroom should be “Customization”, Not translation

    In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, emphasized the importance to customize the topics that companies want to deliver to the target audience rather than relying on translation when domestic companies try to develop a global newsroom. To read the original article : The key of Global Newsroom should be “Customization”, Not Translation  ...

  • [THE PR] “Customer Journey” to focus beyond Integrated Marketing Communication in PR

    In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, discussed the recent trends in research and analytics, research topics that clients are interested in these days, and data-based integrated approaches in terms of the Customer Journey. To read the original article : "Customer Journey" to focus on Beyond IMC in PR...

  • [Maeil Business News] Data and Culture; The Demand for Brands to Better Connect to Stakeholders

    Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence (TGI), emphasizes that companies must take cultural context into consideration in addition to data for effective communication with the stakeholders. More information can be found in the original article published in Maeil Business News. To read the original article :  https://www.mk.co.kr/news/business/view/2022/03/222501/...

  • Good Deeds to Good Ends

      To Download :  2022 FH Korea New Year Newsletter _ Good Deeds to Good Ends  ...

  • 2021, An Algorithmic Society

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  • 2020 South Korea General Election

    Link for downloading the original Newsletter...

  • COVID-19 Communications tips

    Link for downloading the original Newsletter Despite differences in the rate and patterns of COVID-19 spread, nations and organizations seem to go through similar stages in their journey to cope with COVID-19: confusion due to high levels of uncertainty; concerns about the level of preparedness; finding effective measures for containment; and taking control of situation to prepare for a ‘new normal.’ It is crucial for leaders to collaborate with stakeholders and to communicate with right...

  • The AlphaGo challenge

    The Go match between master Lee Se-dol and Google computer program AlphaGo held in Seoul was a battle of the century that marked the beginning of the fourth industrial revolution. Now that the battle is over, it is time for us to look back at the five-game match and think about what AlphaGo’s victory means for Korea’s future. Yvonne Park, Managing Director of FleishmanHillard Korea, shared the lessons learned from AlphaGo through Korea JoongAng Daily...

  • 2016, SURVIVE & THRIVE!

    Each year, the Edge Foundation (edge.org), best known for its platform for global scholars’ discussions, throws a topic to the world’s intellectuals. The topic for 2015 was AI, from which the question “What do you think about a machine that think?” triggered a variety of responses from 195 intellectuals and experts from across global fields. Last December, Tesla Motors CEO Elon Musk and Sam Altman of seed accelerator Y Combinator co-chaired in launching ‘OpenAI’, a...

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