Archive

Year: 2022

  • Yvonne Park, President of FleishmanHillard Korea participated as panel host in WCD Korea 6th Anniversary Forum

    Yvonne Park, President of FleishmanHillard Korea, participated as panel host at WCD (Women Corporate Directors) Korea 6th anniversary forum held at 7:30 AM on Wednesday, October 26th, 2022, at Lotte Hotel under the theme of “Strategic imperative for business growth and social impact: Inclusive Board Leadership” At the forum, Maria Castillo Fernandez, EU Ambassador to Korea, gave a keynote speech under the theme of ‘Women on Boards Policies in Member States and the Effects on...

  • Credibility, Performance and Service Fees are Key Criteria for Choosing Asset Managers, According to FleishmanHillard’s First Pan-Asia Future of Asset Management Report

    Preference for Foreign Asset Managers in Terms of Performance, Track Record and Trustworthiness HONG KONG, June 14, 2022 – The vast majority of Asian investors see credibility (96%), performance (96%) and service fees (90%) as the key criteria for choosing an asset manager, according to FleishmanHillard’s The Future of Asset Management in Asia 2022. The report, which for the first time now covers four markets across Asia (mainland China, Hong Kong SAR, Singapore and South Korea) and...

  • Fleishmanhillard Seoul named PR Consultancy of The Year in PR Awards ASIA 2022 JAPAN/KOREA Category

      On June 8, 2022,  FleishmanHillard in Seoul triumphed as the 2022 Consultancy of the Year in the highly competitive Japan/Korea category of the PR AWARDS ASIA, held by Campaign, an authoritative voice of the media, marketing and advertising community globally. Marking its 20th anniversary, FleishmanHillard in Korea delivers excellent client experience through agile and all-encompassing communication services under its ‘Kindness & Brilliance’ focus in 2022. Under the leadership of President & Senior Partner Yvonne...

  • Science & Technology Policy Institute and Korean Association of Fair Economy hosted the ‘Revitalization of Innovative Enterprise and its Regulation’ forum

    On May 25, 2022, Science & Technology Policy Institute and Korean Association of Fair Economy hosted the ‘Revitalization of Innovative Enterprise and its Regulation’ forum in Seoul Global Center located in Jongno-gu, Seoul.  Experts from various fields convened to discuss domestic environmental regulations and to provide alternative solutions. During the forum, Yang Wang, a head of FleishmanHillard Stakeholder Engagement Center, emphasized, “regarding platform regulations, there are many related stakeholders besides the enterprises and the authorities...

  • Korea Corporate Governance Forum hosted a seminar on ‘Succession and Governance’ on May 18, 2022

    Yvonne Park, President of FleishmanHillard Korea, presented ‘Family Enterprise Governance and Succession management’ at a seminar held by the Korea Corporate Governance Forum on May 18, 2022. The forum panelists suggested the following to reduce the governance risks and prevent infringements of minority shareholders' rights in the process of succession: decrease the rate for gift and inheritance tax, strengthen the rights and responsibilities of the board of directors, and change the method of calculation for...

  • FleishmanHillard: Shareholder Activism Webinar in Asia

    Shareholder activism has been on the rise in the region. Asian CEOs and boards need to communicate frequently and transparently with key stakeholders and have a game plan in dealing with activist shareholders. FleishmanHillard held a Shareholder Activism Webinar in Asia on May 17, 2022 to discuss the trends and best practices in shareholder activism with our industry experts...

  • [THE PR] The core of global newsroom should be “Customization”, Not translation

    In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, emphasized the importance to customize the topics that companies want to deliver to the target audience rather than relying on translation when domestic companies try to develop a global newsroom. To read the original article : The key of Global Newsroom should be “Customization”, Not Translation  ...

  • [THE PR] “Customer Journey” to focus beyond Integrated Marketing Communication in PR

    In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, discussed the recent trends in research and analytics, research topics that clients are interested in these days, and data-based integrated approaches in terms of the Customer Journey. To read the original article : "Customer Journey" to focus on Beyond IMC in PR...

  • [Maeil Business News] Data and Culture; The Demand for Brands to Better Connect to Stakeholders

    Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence (TGI), emphasizes that companies must take cultural context into consideration in addition to data for effective communication with the stakeholders. More information can be found in the original article published in Maeil Business News. To read the original article :  https://www.mk.co.kr/news/business/view/2022/03/222501/...

  • 2022 South Korea Presidential Election Results : Yoon Suk-yeol wins South Korean presidential race by narrow margin

                                           FleishmanHillard Korea 2022 Newsletter                                        2022 South Korea Presidential Election Results Yoon Suk-yeol wins South Korean presidential race by narrow margin   On March 9th, 2022, Yoon Suk-yeol of the conservative People Power Party was elected as the...

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