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News & Opinions
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‘Don’t Just Assert, Argue’, A Compilation of 45 Argumentation Strategies
August 8, 2025
James Choi, Senior Vice President & Partner at FleishmanHillard Korea published 'Don't Just Assert, Argue', A Compilation of 45 Argumentation Strategies. The book presents proven argumentation strategies based on 25 years of experience in crisis management. In a crisis, companies become vulnerable not because of their message, but because of poor argumentation, according to James Choi. He emphasizes that even clear facts can be doubted if the reasoning behind them is weak. In contrast, he...
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A seminar on the amendments to the Korean Commercial Act
August 7, 2025
Yulchon LLC recently hosted a seminar on the proposed amendments to the Korean Commercial Act, offering companies a roadmap to prepare for and respond to the changes. The event provided practical insights and strategies for improving corporate governance and navigating management decisions with confidence. The discussion and Q&A were expertly moderated by James Choi, Partner at FleishmanHillard Korea. Attorney Sung Moon at Yulchon LLC emphasized, "Given the current situation where a conservative interpretation is unavoidable...
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Adaptability the new imperative with tariff deal
August 5, 2025
In a recent column for the Korea JoongAng Daily, one of Korea’s most respected and widely read English-language newspapers among key opinion leaders, Yvonne Park, President of FleishmanHillard Korea, offered a compelling perspective on the U.S.-Korea tariff settlement. Yvonne Park argues that the key question for South Korea is no longer whether the deal was the right one, but how leaders in both government and business can successfully navigate its complexities and uncertainties in the years to come...
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Leadership & Communication Strategies
July 25, 2025
Leadership & Communication Strategies for the Future: Cross Interview between Pierre Giacometti and Yvonne Park Moderated by Philippe Li (KEY) KEY(Korea Europe & You) Production | Filmed and Edited by KFTV For link: https://www.key-society.com/post/leadership-and-communication-strategies-for-the-future-cross-interview-between-pierre-giacometti-an...
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How Class Action Lawsuits Changed the Way Companies Communicate
July 21, 2025
Series on Law & Public Opinion in Lawtimes For article: (8) 집단소송이 바꾼 '말하기 방식'...
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Court of Law and Court of Public Opinion
July 7, 2025
Series on Law & Public Opinion in Lawtimes For article: (7) 법리의 법정, 민심의 법정...
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Series on Law & Public Opinion in Lawtimes: The Trap of Silence
June 23, 2025
Series on Law & Public Opinion in Lawtimes For article: (6) 침묵의 함정...
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Strategic Insights for Korea’s Future in the New World Order
June 20, 2025
Yvonne Park, President of FleishmanHillard Korea, recently spoke at the CEO Forum hosted by Reddal and the European Chamber of Commerce in Korea (ECCK). The prestigious event, held on Thursday, June 12, 2025, at the Four Seasons Hotel Seoul, convened under the timely theme, “Building the Future Korea in the New World Order.” During the forum, distinguished panelists shared diverse perspectives and actionable insights for the new administration. Yvonne Park emphasized that now is the time for...
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Series on Law & Public Opinion in Lawtimes: Overcoming ‘Loss Aversion’ for Effective Crisis Management
June 11, 2025
Series on Law & Public Opinion in Lawtimes For article: (5) 위기대응과 '손실회피' 본능...
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FH Newsletter: 2025 South Korean Presidential Election Insights
June 4, 2025
2025 South Korean Presidential Election: Lee Jae-myung Clinches Decisive Victory There were no surprises in South Korea’s 21st presidential election, held on June 3rd. Lee Jae-myung, the candidate from the Democratic Party (Minjoo Party), secured a resounding victory with 49.42% of the vote, becoming the nation’s new president with a commanding lead over his rivals. Following the official confirmation by the National Election Commission on June 4th, President-elect Lee was inaugurated and immediately commenced...