Archive

COVID-19 Mindset: A Survey of Consumer Mindsets in 7 countries

FleishmanHillard TRUE Global Intelligence (TGI) published a report based on a survey of consumers in 7 countries, titled, “COVID-19 Mindset: The Collision of Issues”. The report investigated how COVID-19 has changed consumer values and behaviors regarding various expectations in health, finance, and consumer sectors for governments, local communities, and corporations. The results showed that, along with the prolonged COVID-19 pandemic, concerns about health, safety, and finance have increased and various social and cultural issues such...

Consumers in the Pandemic “Expectations for Corporate Action to Solve Social Problems.” (The PR Article)

The PR published an in-depth article on the ‘COVID-19 Mindset: The Collision of Issues” report by Fleishman Hillard TRUE Global Intelligence (TGI), released on the 27th. For more information, please refer to the The PR article...

Discovering the Future of Korea in Business Models (Money Today Article)

The FleishmanHillard(FH) Stakeholder Engagement Center inaugurated the ‘Business Model Institute (BMI)’ to identify issues and tasks in newly introduced business models from the perspectives of various stakeholders and discuss effective regulation and policy directions. BMI held its first meeting on July 30 and discussed the current and future directions of Korean start-ups through the ‘Woowa Brothers’ case, which made headlines when it was acquired by a German company. Tim Hwang, founder of the global legal...

Women Corporate Directors (WCD), “Corporate competitiveness comes from diversity in the boardroom…. WCD will uphold the spirit of law (article from eToday)

Women Corporate Directors (WCD), on June 25, held a seminar, titled ‘Women Director Empowerment through Capacity Building in the COVID-19 Era,’ at the Lotte Hotel in Sogong-dong, Seoul City. At the seminar, Yvonne Park, the President and Senior Partner of FleishmanHillard Korea, gave a lecture under the theme ‘Enhancing Corporate Resilience in the COVID-19 Era.’ Yvonne Park stated, “With the spread of COVID-19, business uncertainties have heightened to a great degree,” adding, “It is about...

COVID-19 Mindset: How Pandemic Times Are Shaping Global Consumers

In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means...

FleishmanHillard Named to ‘Top Companies for Executive Women’ for Seventh Straight Year

For the seventh consecutive year, FleishmanHillard has been named to the list of “Top Companies for Female Executives” by the National Association of Female Executives (NAFE). NAFE selects and presents companies in the United States with a culture where they encourage and support women to advance to an executive level. FleishmanHillard, named “Top 50 Companies for Executive Women” for the seventh consecutive year, was included within the top 10 companies this year to position it...

Korea’s Communication Keywords in 2016

The Korea Academic Society for Public Relations held a special seminar on Korea’s communication outlook for 2016, titled “Where Is Korea’s Communication Headed in the New Year?” Yvonne Park, Managing Director of FleishmanHillard Korea, introduced communication keywords to look out for in 2016, presenting on the topic of ‘Global National Image.’ Park said that in order for Korea to become an ‘attractive’ country, it is crucial that Korea establishes a clear standpoint in the areas...

[Notice] We are moving to a New Office on Nov. 23, 2015

The negative impact of centralization of power in crisis management situations

‘The PR’ published an article discussing the problematic top-down communication system in Korean corporations acting as obstacles for effective response strategies in crisis situations. FleishmanHillard Korea’s Managing Director Yvonne Park pointed out that agencies with expertise in crisis management are vital in such situations to provide corporate CEOs with third party perspectives in the form of consulting. Please refer to Korean version for the full contents.  ...

Multinational companies’ CSR story

FleishmanHillard Korea is one of the 15,000 multinational companies in Korea and is a member of the Korean CEO’s Association of Multinational Corporations (KCMC). The Beautiful Foundation discussed these global companies’ CSR actives, introducing FleishmanHillard Korea as a company upholding social impact and change through communication consulting.   Please refer to Korean version for the full contents...