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  • ‘Don’t Just Assert, Argue’, A Compilation of 45 Argumentation Strategies

    August 8, 2025

    James Choi, Senior Vice President & Partner at FleishmanHillard Korea published 'Don't Just Assert, Argue', A Compilation of 45 Argumentation Strategies. The book presents proven argumentation strategies based on 25 years of experience in crisis management. In a crisis, companies become vulnerable not because of their message, but because of poor argumentation, according to James Choi. He emphasizes that even clear facts can be doubted if the reasoning behind them is weak. In contrast, he...

  • A seminar on the amendments to the Korean Commercial Act

    August 7, 2025

    Yulchon LLC recently hosted a seminar on the proposed amendments to the Korean Commercial Act, offering companies a roadmap to prepare for and respond to the changes. The event provided practical insights and strategies for improving corporate governance and navigating management decisions with confidence. The discussion and Q&A were expertly moderated by James Choi, Partner at FleishmanHillard Korea. Attorney Sung Moon at Yulchon LLC emphasized, "Given the current situation where a conservative interpretation is unavoidable...

  • Leadership & Communication Strategies

    July 25, 2025

    Leadership & Communication Strategies for the Future: Cross Interview between Pierre Giacometti and Yvonne Park   Moderated by Philippe Li (KEY)       KEY(Korea Europe & You) Production | Filmed and Edited by KFTV   For link: https://www.key-society.com/post/leadership-and-communication-strategies-for-the-future-cross-interview-between-pierre-giacometti-an...

  • How Class Action Lawsuits Changed the Way Companies Communicate

    July 21, 2025

    Series on Law & Public Opinion in Lawtimes     For article: (8) 집단소송이 바꾼 '말하기 방식'...

  • Court of Law and Court of Public Opinion

    July 7, 2025

    Series on Law & Public Opinion in Lawtimes     For article: (7) 법리의 법정, 민심의 법정...

  • Series on Law & Public Opinion in Lawtimes: The Trap of Silence

    June 23, 2025

    Series on Law & Public Opinion in Lawtimes     For article: (6) 침묵의 함정...

  • Strategic Insights for Korea’s Future in the New World Order

    June 20, 2025

      Yvonne Park, President of FleishmanHillard Korea, recently spoke at the CEO Forum hosted by Reddal and the European Chamber of Commerce in Korea (ECCK). The prestigious event, held on Thursday, June 12, 2025, at the Four Seasons Hotel Seoul, convened under the timely theme, “Building the Future Korea in the New World Order.” During the forum, distinguished panelists shared diverse perspectives and actionable insights for the new administration. Yvonne Park emphasized that now is the time for...

  • Series on Law & Public Opinion in Lawtimes: Overcoming ‘Loss Aversion’ for Effective Crisis Management

    June 11, 2025

    Series on Law & Public Opinion in Lawtimes       For article: (5) 위기대응과 '손실회피' 본능...

  • Strategic approaches to enhance government communication capabilities

    June 2, 2025

    At the 2025 KPRA(The Korea Public Relations Association) Special Seminar, held from May 26 to 30, FleishmanHillard Korea emphasized the importance of policy communication and presented strategic approaches to enhance government communication capabilities.     During the May 27th session, "Public-Private-Citizen Partnership and Communication Cooperation Direction," James Choi, Partner at FleishmanHillard Korea, presented a case study on public-private cooperation centered on the launch of the Korea Aerospace Administration(KASA). Choi explained how the KASA legislative process...

  • Series on Law & Public Opinion in Lawtimes: The Pillars of Crisis Recovery: Transparency, Authenticity, Stakeholder Engagement

    May 26, 2025

    Series on Law & Public Opinion in Lawtimes       For article: (4) 배달의민족, 아마존 뉴욕HQ2...