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Navigating Trump 2.0: Washington Outlook & Communication Strategies for Korean Businesses
On November 13, FleishmanHillard Public Affairs team, in collaboration with the Korea International Trade Association’s Washington office, hosted a seminar titled ‘Trump 2.0 Era: Washington Outlook and PA (Public Affairs) Communication Strategies for Korean Companies.’ The event was specifically designed for executives of Korean companies based in Washington, D.C. The seminar included insightful presentations by Michael Schmidt, Public Affairs leader at FleishmanHillard Washington D.C. office, and John Lonergan, Partner at Mercury Public Affairs. Yvonne...
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FleishmanHillard Korea Partners with 1MILLION for 1MILLION Brand Licensing and IP Development
September 8, 2024 The strategic partnership will leverage 1MILLION’s brand and artist IP in initiating collaborations on a global scale FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives. 1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and...
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The 4 x 20 Strategy: A New Paradigm in Crisis Response
September 5, 2024 By James Choi In today’s fast-paced business environment, crises are no longer exceptional events but a constant reality that organizations must prepare to face. As a strategic communication expert with over 25 years of experience, I developed a comprehensive framework for crisis response alongside my colleagues at FleishmanHillard Korea: the 4 x 20 Strategy. This approach categorizes crises into four main types and offers 20 specific response strategies for each type...
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How Can Companies Strengthen their Reputation and Build Leadership in the U.S. during the Presidential Election Year?
April 29, 2024 By Yvonne Park and Ron Boehmer While many organizations are focused on the 2024 election and the expected outcomes, the next six months are critical in preparing for a range of scenarios. FleishmanHillard is working with companies in Korea and around the world to analyze their businesses and industries, identifying threats and seeking opportunities. With politics shaping the future of business, finance and trade, companies must do all they can to...
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[Interview] Wang Yang Explores Shareholder Activism Trends and Corporate Strategies for the 2024 AGM Season
In recent discussions, attention has centered on addressing the ‘Korean Discount’ by government and capital market stakeholders in Korea. Wang Yang, who leads the Center for Stakeholder Engagement at FleishmanHillard Korea, provides strategic insights into the heightened shareholder activism during this AGM season. He analyzes their principal agendas and suggests strategies and communication guides for corporations to effectively respond. https://youtu.be/x7dIpwL3JAE?si=kcLspbw5O-r7PUH9 Activist shareholders are increasingly engaging with companies to advocate for enhanced shareholder rights, improved...
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FleishmanHillard Korea receives the ‘2023 PR Company of the Year’ at the 31st Korea PR Awards
FleishmanHillard Korea receives the ‘2023 PR Company of the Year’ at the 31st Korea PR Awards On Wednesday, November 22, 2023, FleishmanHillard Korea was selected as the ‘2023 PR Company of the Year’ at the 31st Korea PR Awards hosted by the Korea PR Association. The Korea PR association(KPRA) is the leading professional organization representing corporate, academic, public sector, and PR agencies, serving the communication community with programs similar to PRSA. KPRA was...
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Fleishmanhillard Seoul named PR Consultancy of The Year in PR Awards ASIA 2022 JAPAN/KOREA Category
On June 8, 2022, FleishmanHillard in Seoul triumphed as the 2022 Consultancy of the Year in the highly competitive Japan/Korea category of the PR AWARDS ASIA, held by Campaign, an authoritative voice of the media, marketing and advertising community globally. Marking its 20th anniversary, FleishmanHillard in Korea delivers excellent client experience through agile and all-encompassing communication services under its ‘Kindness & Brilliance’ focus in 2022. Under the leadership of President & Senior Partner Yvonne...
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Science & Technology Policy Institute and Korean Association of Fair Economy hosted the ‘Revitalization of Innovative Enterprise and its Regulation’ forum
On May 25, 2022, Science & Technology Policy Institute and Korean Association of Fair Economy hosted the ‘Revitalization of Innovative Enterprise and its Regulation’ forum in Seoul Global Center located in Jongno-gu, Seoul. Experts from various fields convened to discuss domestic environmental regulations and to provide alternative solutions. During the forum, Yang Wang, a head of FleishmanHillard Stakeholder Engagement Center, emphasized, “regarding platform regulations, there are many related stakeholders besides the enterprises and the authorities...
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Korea Corporate Governance Forum hosted a seminar on ‘Succession and Governance’ on May 18, 2022
Yvonne Park, President of FleishmanHillard Korea, presented ‘Family Enterprise Governance and Succession management’ at a seminar held by the Korea Corporate Governance Forum on May 18, 2022. The forum panelists suggested the following to reduce the governance risks and prevent infringements of minority shareholders' rights in the process of succession: decrease the rate for gift and inheritance tax, strengthen the rights and responsibilities of the board of directors, and change the method of calculation for...
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FleishmanHillard: Shareholder Activism Webinar in Asia
Shareholder activism has been on the rise in the region. Asian CEOs and boards need to communicate frequently and transparently with key stakeholders and have a game plan in dealing with activist shareholders. FleishmanHillard held a Shareholder Activism Webinar in Asia on May 17, 2022 to discuss the trends and best practices in shareholder activism with our industry experts...