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  • Series on Law & Public Opinion in Lawtimes: Galaxy Note 7 vs Volkswagen

    April 9, 2025

    Series on Law & Public Opinion in Lawtimes     For article: [법과 여론] (1) 갤럭시노트7 vs 폭스바겐...

  • ‘Communication Book Concert’ with James Rhee, author of Red Helicopter

    April 8, 2025

    'Communication Book Concert' with James Rhee, author of Red Helicopter   For article: [소통 북콘서트] 레드 헬리콥터 저자 제임스 리 “다정함은 무기입니다” < 현장 < 스페셜 < 기사본문 - The PR 더피알  ...

  • 2025 Korean Academic Society for Public Relations (KASPR) International Women’s Day Special Seminar

    March 24, 2025

    2025 Korean Academic Society for Public Relations (KASPR) International Women’s Day Special Seminar Yvonne Park, President of FleishmanHillard Korea, delivered a keynote speech titled  'Women’s Leadership in the PR Industry: Opportunities and Challenges.' At the 2025 Korean Academic Society for Public Relations (KASPR) International Women’s Day Special Seminar.   Matching this year's theme, 'Accelerate Action,' I emphasized the PR industry’s pivotal role in driving change and fostering innovation in today’s rapidly evolving world. Key Agendas...

  • 2025 AGM: Building shareholder trust, protecting corporate reputation through stakeholder-centered communication

    March 21, 2025

    2025 AGM: Building shareholder trust, protecting corporate reputation through stakeholder-centered communication   By Wang Yang   The 2025 annual general meeting (AGM) season is fast approaching and with the recent passage of amendments to the Commercial Act in the National Assembly, interest and debate surrounding the strengthening of shareholder rights have intensified. Consequently, movements for shareholders to directly participate in decision-making and actively voice their opinions on corporate policies and governance are expected to become...

  • Global Business Roundtable: Trump Administration 2.0 – Opportunities and Risks for Korea-Europe Relations

    February 21, 2025

    FleishmanHillard Korea has co-organized a Global Business Roundtable: "Trump Administration 2.0 – Opportunities and Risks for Korea-Europe Relations" with KERI (Korea Economic Research Institute), KEY (Korea Europe & You), and No Com on February 20, 2025.   The event featured a dynamic discussion on current geopolitical, geoeconomic, and social challenges, providing various insights into opportunities for business leaders regarding Korea-EU relations in this disrupted world order.   The discussion included excellent speakers and expert panelists...

  • New Year Special Seminar: 2025 Korea Academic Society for Public Relations

    February 18, 2025

    New Year Special Seminar 2025 Korea Academic Society for Public Relations On February 4, the 2025 Korea Academic Society for Public Relations (한국PR학회, KASPR) New Year Special Seminar was held at FleishmanHillard Korea. Members of KASPR attended a lecture and discussion on the topic <Trends and Resilience in the Era of Hyper-Uncertainty: Bouncing Forward.> The seminar explored trends in global society and Korea, which are facing greater internal and external uncertainty than ever before, and...

  • Navigating Trump 2.0: Washington Outlook & Communication Strategies for Korean Businesses

    November 21, 2024

    On November 13, FleishmanHillard Public Affairs team, in collaboration with the Korea International Trade Association’s Washington office, hosted a seminar titled ‘Trump 2.0 Era: Washington Outlook and PA (Public Affairs) Communication Strategies for Korean Companies.’ The event was specifically designed for executives of Korean companies based in Washington, D.C.   The seminar included insightful presentations by Michael Schmidt, Public Affairs leader at FleishmanHillard Washington D.C. office, and John Lonergan, Partner at Mercury Public Affairs. Yvonne...

  • FleishmanHillard Korea Partners with 1MILLION for 1MILLION Brand Licensing and IP Development

    September 9, 2024

    September 8, 2024   The strategic partnership will leverage 1MILLION’s brand and artist IP in initiating collaborations on a global scale   FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives. 1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and...

  • The 4 x 20 Strategy: A New Paradigm in Crisis Response

    September 6, 2024

    September 5, 2024 By James Choi   In today’s fast-paced business environment, crises are no longer exceptional events but a constant reality that organizations must prepare to face. As a strategic communication expert with over 25 years of experience, I developed a comprehensive framework for crisis response alongside my colleagues at FleishmanHillard Korea: the 4 x 20 Strategy. This approach categorizes crises into four main types and offers 20 specific response strategies for each type...

  • How Can Companies Strengthen their Reputation and Build Leadership in the U.S. during the Presidential Election Year?

    April 29, 2024

    April 29, 2024 By Yvonne Park and Ron Boehmer   While many organizations are focused on the 2024 election and the expected outcomes, the next six months are critical in preparing for a range of scenarios. FleishmanHillard is working with companies in Korea and around the world to analyze their businesses and industries, identifying threats and seeking opportunities. With politics shaping the future of business, finance and trade, companies must do all they can to...

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