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  • [THE PR] The core of global newsroom should be “Customization”, Not translation

    In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, emphasized the importance to customize the topics that companies want to deliver to the target audience rather than relying on translation when domestic companies try to develop a global newsroom. To read the original article : The key of Global Newsroom should be “Customization”, Not Translation  ...

  • [Maeil Business News] Data and Culture; The Demand for Brands to Better Connect to Stakeholders

    Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence (TGI), emphasizes that companies must take cultural context into consideration in addition to data for effective communication with the stakeholders. More information can be found in the original article published in Maeil Business News. To read the original article :  https://www.mk.co.kr/news/business/view/2022/03/222501/...

  • FleishmanHillard’s Managing Director for TGI APAC participated in the SDGs Index plenary session at GEEF 2022

      FleishmanHillard’s Managing Director for TRUE Global Intelligence APAC, Michael Rinaman participated in a plenary session on Sustainable Development Goals (SDGs) Index at the Global Engagement & Empowerment Forum on Sustainable Development (GEEF) on February 11 in Seoul, Korea. Since world leaders adopted 17 SDGs in 2015 at a UN Summit as a part of 2030 Agenda for Sustainable Development, organizations from governments, non-government organizations, corporations and more have used the goals to maintain accountability...

  • FleishmanHillard Korea hosted a session on ‘Quality of Women’s Health’ at GEEF 2022

      FleishmanHillard Korea hosted a session on ‘Quality of Women's Health’ at the Global Engagement & Empowerment Forum on Sustainable Development (GEEF) 2022 held on February 10 in Seoul Korea. Women's health is a critical global agenda that must be addressed for sustainable development. Korea has reached the lowest fertility rates since 2002 and is projected to become a super-aged society by 2025. The session aims to find the cause of this all-time low fertility...

  • Good Deeds to Good Ends

      To Download :  2022 FH Korea New Year Newsletter _ Good Deeds to Good Ends  ...

  • Korea, a Semiconductor · IT powerhouse, can lead the renewable energy sector (Money Today Article)

    On July 14, the Business Model Institute (BMI) held its research meeting at FleishmanHillard Korea. Seung-Yong Park, Senior Advisor of the Hyosung Heavy Industries Research Institute, spoke on the subject of ‘Carbon Neutrality and Disruptive Technologies.’ He stated, “South Korea can raise its status in the field of Renewable Energy to a higher level than its current position in Information Technology (IT).” Although South Korea falls behind in terms of renewable energy and carbon neutrality...

  • Yonsei Global Engagement and Empowerment Forum on Sustainable Development (GEEF 2021) Comes to a Successful Close (Sponsored by FleishmanHillard Korea)

    The Third Global Engagement & Empowerment Forum on Sustainable Development (GEEF 2021) came to a successful close after two days of fruitful discussions from February 4th to 5th. Sponsored by FleishmanHillard Korea and hosted by Yonsei Institute for Global Engagement and Empowerment, this year's GEEF forum was held online under the theme "3Ps Beyond Security: Peace, Prosperity, and Partnership." The forum primarily underscored the importance of international cooperation and partnerships to ensure successful achievement of...

  • 2021, An Algorithmic Society

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  • Yvonne Park receives the Minister of Gender Equality and Family commendation at the WCD Korea Forum

    On November 26th, Yvonne Park (left), President of FleishmanHillard Korea, received a Minister of Gender Equality and Family commendation at the 4th annual conference of WCD (Women Corporate Directors) Korea for her contribution in expanding female involvement on executive boards and management. Link: https://www.yna.co.kr/view/PYH20201126038600848?input=1196m...

  • Consumers in the Pandemic “Expectations for Corporate Action to Solve Social Problems.” (The PR Article)

    The PR published an in-depth article on the ‘COVID-19 Mindset: The Collision of Issues” report by Fleishman Hillard TRUE Global Intelligence (TGI), released on the 27th. For more information, please refer to the The PR article...

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