Archive

Discovering the Future of Korea in Business Models (Money Today Article)

The FleishmanHillard(FH) Stakeholder Engagement Center inaugurated the ‘Business Model Institute (BMI)’ to identify issues and tasks in newly introduced business models from the perspectives of various stakeholders and discuss effective regulation and policy directions. BMI held its first meeting on July 30 and discussed the current and future directions of Korean start-ups through the ‘Woowa Brothers’ case, which made headlines when it was acquired by a German company. Tim Hwang, founder of the global legal...

Women Corporate Directors (WCD), “Corporate competitiveness comes from diversity in the boardroom…. WCD will uphold the spirit of law (article from eToday)

Women Corporate Directors (WCD), on June 25, held a seminar, titled ‘Women Director Empowerment through Capacity Building in the COVID-19 Era,’ at the Lotte Hotel in Sogong-dong, Seoul City. At the seminar, Yvonne Park, the President and Senior Partner of FleishmanHillard Korea, gave a lecture under the theme ‘Enhancing Corporate Resilience in the COVID-19 Era.’ Yvonne Park stated, “With the spread of COVID-19, business uncertainties have heightened to a great degree,” adding, “It is about...

FleishmanHillard Named to ‘Top Companies for Executive Women’ for Seventh Straight Year

For the seventh consecutive year, FleishmanHillard has been named to the list of “Top Companies for Female Executives” by the National Association of Female Executives (NAFE). NAFE selects and presents companies in the United States with a culture where they encourage and support women to advance to an executive level. FleishmanHillard, named “Top 50 Companies for Executive Women” for the seventh consecutive year, was included within the top 10 companies this year to position it...

Korea’s Communication Keywords in 2016

The Korea Academic Society for Public Relations held a special seminar on Korea’s communication outlook for 2016, titled “Where Is Korea’s Communication Headed in the New Year?” Yvonne Park, Managing Director of FleishmanHillard Korea, introduced communication keywords to look out for in 2016, presenting on the topic of ‘Global National Image.’ Park said that in order for Korea to become an ‘attractive’ country, it is crucial that Korea establishes a clear standpoint in the areas...

[Notice] We are moving to a New Office on Nov. 23, 2015

The negative impact of centralization of power in crisis management situations

‘The PR’ published an article discussing the problematic top-down communication system in Korean corporations acting as obstacles for effective response strategies in crisis situations. FleishmanHillard Korea’s Managing Director Yvonne Park pointed out that agencies with expertise in crisis management are vital in such situations to provide corporate CEOs with third party perspectives in the form of consulting. Please refer to Korean version for the full contents.  ...

Multinational companies’ CSR story

FleishmanHillard Korea is one of the 15,000 multinational companies in Korea and is a member of the Korean CEO’s Association of Multinational Corporations (KCMC). The Beautiful Foundation discussed these global companies’ CSR actives, introducing FleishmanHillard Korea as a company upholding social impact and change through communication consulting.   Please refer to Korean version for the full contents...

FleishmanHillard Korea awarded at the SABRE Awards Asia Pacific 2015

FleishmanHillard Korea won one gold award at The SABRE Awards Asia Pacific 2015 in the ‘Korea in Geographic’ category for its work with the Ministry of Gender Equality and Family. The ‘Look Again’ campaign was nominated as one of the ‘The 40 Best Public Relations Campaigns in the World’ at The Global SABRE Awards 2015, while the ‘From Working Man to Daddy’ campaign won one gold award at the 2015 In2 SABRE Awards Asia-Pacific in...

MERS Preparedness seeing from Communication Side

Yvonne Park, Managing Director of FleishmanHillard Korea, has written an Op-ed titled 'MERS Preparedness seeing from Communication Side'. Please refer to Korean version for the full contents...

FleishmanHillard Korea awarded at the PRWeek Awards Asia 2015

FleishmanHillard Korea won two silver awards and one bronze for its work with the Ministry of Gender Equality and Family at the PRWeek Awards Asia 2015. 'Look again Campaign' was awarded in both 'Public Affairs Campaign of the Year' and 'Public Sector Campaign of the Year.'   Please refer to Korean version for the full contents...