Archive

Korea’s Communication Keywords in 2016

The Korea Academic Society for Public Relations held a special seminar on Korea’s communication outlook for 2016, titled “Where Is Korea’s Communication Headed in the New Year?” Yvonne Park, Managing Director of FleishmanHillard Korea, introduced communication keywords to look out for in 2016, presenting on the topic of ‘Global National Image.’ Park said that in order for Korea to become an ‘attractive’ country, it is crucial that Korea establishes a clear standpoint in the areas...

[Notice] We are moving to a New Office on Nov. 23, 2015

The negative impact of centralization of power in crisis management situations

‘The PR’ published an article discussing the problematic top-down communication system in Korean corporations acting as obstacles for effective response strategies in crisis situations. FleishmanHillard Korea’s Managing Director Yvonne Park pointed out that agencies with expertise in crisis management are vital in such situations to provide corporate CEOs with third party perspectives in the form of consulting. Please refer to Korean version for the full contents.  ...

Multinational companies’ CSR story

FleishmanHillard Korea is one of the 15,000 multinational companies in Korea and is a member of the Korean CEO’s Association of Multinational Corporations (KCMC). The Beautiful Foundation discussed these global companies’ CSR actives, introducing FleishmanHillard Korea as a company upholding social impact and change through communication consulting.   Please refer to Korean version for the full contents...

FleishmanHillard Korea awarded at the SABRE Awards Asia Pacific 2015

FleishmanHillard Korea won one gold award at The SABRE Awards Asia Pacific 2015 in the ‘Korea in Geographic’ category for its work with the Ministry of Gender Equality and Family. The ‘Look Again’ campaign was nominated as one of the ‘The 40 Best Public Relations Campaigns in the World’ at The Global SABRE Awards 2015, while the ‘From Working Man to Daddy’ campaign won one gold award at the 2015 In2 SABRE Awards Asia-Pacific in...

MERS Preparedness seeing from Communication Side

Yvonne Park, Managing Director of FleishmanHillard Korea, has written an Op-ed titled 'MERS Preparedness seeing from Communication Side'. Please refer to Korean version for the full contents...

FleishmanHillard Korea awarded at the PRWeek Awards Asia 2015

FleishmanHillard Korea won two silver awards and one bronze for its work with the Ministry of Gender Equality and Family at the PRWeek Awards Asia 2015. 'Look again Campaign' was awarded in both 'Public Affairs Campaign of the Year' and 'Public Sector Campaign of the Year.'   Please refer to Korean version for the full contents...

Yvonne Park to Give a lecture at the KASPR Symposium 2015

Yvonne Park, Managing Director of FleishmanHillard Korea, will give a lecture on <Chief Communication Officer's Role in Disruptive Innovation Age> at the KASPR Symposium 2015 on May 29th. Please refer to Korean version for the full contents...

Why are there many female CEOs in multinational corporations?

Forbes Korea covered the female CEOs of multinational corporations in Korea. Yvonne Park, Managing Director of FleishmanHillard Korea, advised that "Enjoy work itself, not being distracted by others," and she added "Do not obsess about being stronger than male, be smart by knowing female's strength and weakness." Please refer to Korean version for the full contents...

Strategic Management of Public Brands

The book <Strategic Management of Public Brands> is published. Yvonne Park, Managing Director of FleishmanHillard Korea, wrote on 'Sightseeing Branding and Sightseeing Marketing' in this book. Please refer to Korean version for the full contents...