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Yvonne Park to Give a lecture at the KASPR Symposium 2015
Yvonne Park, Managing Director of FleishmanHillard Korea, will give a lecture on <Chief Communication Officer's Role in Disruptive Innovation Age> at the KASPR Symposium 2015 on May 29th. Please refer to Korean version for the full contents...
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Why are there many female CEOs in multinational corporations?
Forbes Korea covered the female CEOs of multinational corporations in Korea. Yvonne Park, Managing Director of FleishmanHillard Korea, advised that "Enjoy work itself, not being distracted by others," and she added "Do not obsess about being stronger than male, be smart by knowing female's strength and weakness." Please refer to Korean version for the full contents...
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Strategic Management of Public Brands
The book <Strategic Management of Public Brands> is published. Yvonne Park, Managing Director of FleishmanHillard Korea, wrote on 'Sightseeing Branding and Sightseeing Marketing' in this book. Please refer to Korean version for the full contents...
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Corporate Culture is the Answer!
The book <Corporate Culture is the Answer> is published. It is written by CEOs of 20 representative global companies in Korea. Yvonne Park, Managing Director of FleishmanHillard Korea, introduces FleishmanHillard's 'People-oriented' and 'Teamwork' culture in this book. Please refer to Korean version for the full contents...