Archive

Year: 2024

  • Navigating Trump 2.0: Washington Outlook & Communication Strategies for Korean Businesses

    On November 13, FleishmanHillard Public Affairs team, in collaboration with the Korea International Trade Association’s Washington office, hosted a seminar titled ‘Trump 2.0 Era: Washington Outlook and PA (Public Affairs) Communication Strategies for Korean Companies.’ The event was specifically designed for executives of Korean companies based in Washington, D.C.   The seminar included insightful presentations by Michael Schmidt, Public Affairs leader at FleishmanHillard Washington D.C. office, and John Lonergan, Partner at Mercury Public Affairs. Yvonne...

  • U.S. Election Impacts: Strategic Response Insights for Korean Businesses

      트럼프가 돌아왔다. 5일 치러진 미국 대선에서 예상을 뛰어넘는 압승을 거둔 도널드 트럼프 미국 제47대 대통령 당선자는 승리 선언을 통해 “미국의 모든 것을 고치겠다”며 대변혁을 예고했다. 선거기간 내내 ‘미국우선주의’(America First)를 외쳐온 그의 귀환에 전세계가 긴장하고 있다. 특히 수출의존도가 높고 강대국에 둘러싸인 우리나라는 그 파장이 다른 어느 나라보다도 클 전망이다. 공화당의 압승으로 끝난 미국 대선의 현지 반응과 시사점, 기업들의 커뮤니케이션 가이드 등 이모저모를 뉴스레터 방식으로 살펴본다.     내년 1월 20일 미국의 제47대 대통령 취임식과 함께...

  • FleishmanHillard Korea Partners with 1MILLION for 1MILLION Brand Licensing and IP Development

    September 8, 2024   The strategic partnership will leverage 1MILLION’s brand and artist IP in initiating collaborations on a global scale   FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives. 1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and...

  • The 4 x 20 Strategy: A New Paradigm in Crisis Response

    September 5, 2024 By James Choi   In today’s fast-paced business environment, crises are no longer exceptional events but a constant reality that organizations must prepare to face. As a strategic communication expert with over 25 years of experience, I developed a comprehensive framework for crisis response alongside my colleagues at FleishmanHillard Korea: the 4 x 20 Strategy. This approach categorizes crises into four main types and offers 20 specific response strategies for each type...

  • Asian Investors Seek Diversification Amidst an Uncertain Global Economy, According to New FleishmanHillard Report on Asset Management in Asia

    May 6, 2024   Performance and Credibility Continue to be Major Factors for Investors Picking an Asset Manager HONG KONG — Investors across Asia continue to look to diversify their investment portfolios amidst an uncertain global economy, according to FleishmanHillard’s The Future of Asset Management in Asia 2024 report. The report, published with research by TRUE Global Intelligence practice, features analysis drawn from an online survey of 1,250 investment professionals in Asia, with 250 respondents each in, Hong Kong SAR, Japan...

  • How Can Companies Strengthen their Reputation and Build Leadership in the U.S. during the Presidential Election Year?

    April 29, 2024 By Yvonne Park and Ron Boehmer   While many organizations are focused on the 2024 election and the expected outcomes, the next six months are critical in preparing for a range of scenarios. FleishmanHillard is working with companies in Korea and around the world to analyze their businesses and industries, identifying threats and seeking opportunities. With politics shaping the future of business, finance and trade, companies must do all they can to...

  • [FH] 2024 South Korea General Election Newsletter

    On 10 April 2024, the general election to elect 300 members of the 22nd National Assembly of the Republic of Korea ended with a landslide victory for the opposition party. As a result, the Democratic Party of Korea has been the majority party in the National Assembly for three consecutive years after the 20th, 21st and 22nd elections. The Yoon Administration and the People Power Party, the minority party in the legislature, aimed to win...

  • [Interview] Wang Yang Explores Shareholder Activism Trends and Corporate Strategies for the 2024 AGM Season

    In recent discussions, attention has centered on addressing the ‘Korean Discount’ by government and capital market stakeholders in Korea. Wang Yang, who leads the Center for Stakeholder Engagement at FleishmanHillard Korea, provides strategic insights into the heightened shareholder activism during this AGM season. He analyzes their principal agendas and suggests strategies and communication guides for corporations to effectively respond. https://youtu.be/x7dIpwL3JAE?si=kcLspbw5O-r7PUH9   Activist shareholders are increasingly engaging with companies to advocate for enhanced shareholder rights, improved...

  • DAVOS REFLECTIONS

      Sharing various insights and perspectives on the outlook of global politics, business and culture with FleishmanHillard colleagues around the world as hashtag#WEF24 concludes. While the main agenda of this year’s Davos Forum focused on AI’s impact on the global economy and regulatory discussions, attention quickly shifted to the November U.S. presidential election and the unfolding power dynamics between the United States and China. This shift in emphasis can be attributed to the fact that...