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Opinions

  • [THE PR] “Customer Journey” to focus beyond Integrated Marketing Communication in PR

    In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, discussed the recent trends in research and analytics, research topics that clients are interested in these days, and data-based integrated approaches in terms of the Customer Journey. To read the original article : "Customer Journey" to focus on Beyond IMC in PR...

  • 2022 South Korea Presidential Election Results : Yoon Suk-yeol wins South Korean presidential race by narrow margin

                                           FleishmanHillard Korea 2022 Newsletter                                        2022 South Korea Presidential Election Results Yoon Suk-yeol wins South Korean presidential race by narrow margin   On March 9th, 2022, Yoon Suk-yeol of the conservative People Power Party was elected as the...

  • Good Deeds to Good Ends

      To Download :  2022 FH Korea New Year Newsletter _ Good Deeds to Good Ends  ...

  • 2021, An Algorithmic Society

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  • COVID-19 Mindset: A Survey of Consumer Mindsets in 7 countries

    FleishmanHillard TRUE Global Intelligence (TGI) published a report based on a survey of consumers in 7 countries, titled, “COVID-19 Mindset: The Collision of Issues”. The report investigated how COVID-19 has changed consumer values and behaviors regarding various expectations in health, finance, and consumer sectors for governments, local communities, and corporations. The results showed that, along with the prolonged COVID-19 pandemic, concerns about health, safety, and finance have increased and various social and cultural issues such...

  • COVID-19 Mindset: How Pandemic Times Are Shaping Global Consumers

    In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means...

  • 2020 South Korea General Election

    Link for downloading the original Newsletter...

  • COVID-19 Communications tips

    Link for downloading the original Newsletter Despite differences in the rate and patterns of COVID-19 spread, nations and organizations seem to go through similar stages in their journey to cope with COVID-19: confusion due to high levels of uncertainty; concerns about the level of preparedness; finding effective measures for containment; and taking control of situation to prepare for a ‘new normal.’ It is crucial for leaders to collaborate with stakeholders and to communicate with right...

  • The Age of ‘Who?’ from a South Korean View

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  • Two Sessions 2019: Addressing Old and New Challenges

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