Archive
Opinions
-
Credibility, Performance and Service Fees are Key Criteria for Choosing Asset Managers, According to FleishmanHillard’s First Pan-Asia Future of Asset Management Report
June 15, 2022
Preference for Foreign Asset Managers in Terms of Performance, Track Record and Trustworthiness HONG KONG, June 14, 2022 – The vast majority of Asian investors see credibility (96%), performance (96%) and service fees (90%) as the key criteria for choosing an asset manager, according to FleishmanHillard’s The Future of Asset Management in Asia 2022. The report, which for the first time now covers four markets across Asia (mainland China, Hong Kong SAR, Singapore and South Korea) and...
-
[THE PR] “Customer Journey” to focus beyond Integrated Marketing Communication in PR
May 20, 2022
In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, discussed the recent trends in research and analytics, research topics that clients are interested in these days, and data-based integrated approaches in terms of the Customer Journey. To read the original article : "Customer Journey" to focus on Beyond IMC in PR...
-
2022 South Korea Presidential Election Results : Yoon Suk-yeol wins South Korean presidential race by narrow margin
March 11, 2022
FleishmanHillard Korea 2022 Newsletter 2022 South Korea Presidential Election Results Yoon Suk-yeol wins South Korean presidential race by narrow margin On March 9th, 2022, Yoon Suk-yeol of the conservative People Power Party was elected as the...
-
Good Deeds to Good Ends
January 3, 2022
To Download : 2022 FH Korea New Year Newsletter _ Good Deeds to Good Ends ...
-
2021, An Algorithmic Society
January 1, 2021
...
-
COVID-19 Mindset: A Survey of Consumer Mindsets in 7 countries
August 7, 2020
FleishmanHillard TRUE Global Intelligence (TGI) published a report based on a survey of consumers in 7 countries, titled, “COVID-19 Mindset: The Collision of Issues”. The report investigated how COVID-19 has changed consumer values and behaviors regarding various expectations in health, finance, and consumer sectors for governments, local communities, and corporations. The results showed that, along with the prolonged COVID-19 pandemic, concerns about health, safety, and finance have increased and various social and cultural issues such...
-
COVID-19 Mindset: How Pandemic Times Are Shaping Global Consumers
April 20, 2020
In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means...
-
2020 South Korea General Election
April 17, 2020
Link for downloading the original Newsletter...
-
COVID-19 Communications tips
February 27, 2020
Link for downloading the original Newsletter Despite differences in the rate and patterns of COVID-19 spread, nations and organizations seem to go through similar stages in their journey to cope with COVID-19: confusion due to high levels of uncertainty; concerns about the level of preparedness; finding effective measures for containment; and taking control of situation to prepare for a ‘new normal.’ It is crucial for leaders to collaborate with stakeholders and to communicate with right...
-
The Age of ‘Who?’ from a South Korean View
January 2, 2020
...