Archive
Opinions
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Korea’s Communication Keywords in 2016
The Korea Academic Society for Public Relations held a special seminar on Korea’s communication outlook for 2016, titled “Where Is Korea’s Communication Headed in the New Year?” Yvonne Park, Managing Director of FleishmanHillard Korea, introduced communication keywords to look out for in 2016, presenting on the topic of ‘Global National Image.’ Park said that in order for Korea to become an ‘attractive’ country, it is crucial that Korea establishes a clear standpoint in the areas...
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Korea’s Engagement Opportunity
Despite fears about the state of the Korean economy, FleishmanHillard’s Yvonne Park says effective engagement, built around the principle of the public interest, can yield benefits for business seeking to enhance the policy agenda during her interview with PublicAffairsAsia. Please refer to Korean version for the full contents. For further details on the interview, please visit the PublicAffairsAsia homepage...
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Crisis Communication Learned through MERS situation
FleishmanHillard Korea examined the history and public opinion on this MERS situation via FH Newsletter. The newsletter also contains a few foreign cases and the communication insights summarized by MERS(Monitor, Ensure, Recover, Sympathize). Please refer to Korean version for the full contents. Please find the English version here...
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2015 Be Prepared!
Happy New Year! FleishmanHillard Korea has sent out the first newsletter of 2015 on how to be prepared for all the risks and challenges around us. Please refer to Korean version for the full contents...