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Why are there many female CEOs in multinational corporations?
March 31, 2015
Forbes Korea covered the female CEOs of multinational corporations in Korea. Yvonne Park, Managing Director of FleishmanHillard Korea, advised that "Enjoy work itself, not being distracted by others," and she added "Do not obsess about being stronger than male, be smart by knowing female's strength and weakness." Please refer to Korean version for the full contents...
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Strategic Management of Public Brands
January 15, 2015
The book <Strategic Management of Public Brands> is published. Yvonne Park, Managing Director of FleishmanHillard Korea, wrote on 'Sightseeing Branding and Sightseeing Marketing' in this book. Please refer to Korean version for the full contents...
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Corporate Culture is the Answer!
January 15, 2015
The book <Corporate Culture is the Answer> is published. It is written by CEOs of 20 representative global companies in Korea. Yvonne Park, Managing Director of FleishmanHillard Korea, introduces FleishmanHillard's 'People-oriented' and 'Teamwork' culture in this book. Please refer to Korean version for the full contents...