Archive

2016, SURVIVE & THRIVE!

February 17, 2016

Each year, the Edge Foundation (edge.org), best known for its platform for global scholars’ discussions, throws a topic to the world’s intellectuals. The topic for 2015 was AI, from which the question “What do you think about a machine that think?” triggered a variety of responses from 195 intellectuals and experts from across global fields. Last December, Tesla Motors CEO Elon Musk and Sam Altman of seed accelerator Y Combinator co-chaired in launching ‘OpenAI’, a...

Korea’s Communication Keywords in 2016

February 17, 2016

The Korea Academic Society for Public Relations held a special seminar on Korea’s communication outlook for 2016, titled “Where Is Korea’s Communication Headed in the New Year?” Yvonne Park, Managing Director of FleishmanHillard Korea, introduced communication keywords to look out for in 2016, presenting on the topic of ‘Global National Image.’ Park said that in order for Korea to become an ‘attractive’ country, it is crucial that Korea establishes a clear standpoint in the areas...

[Notice] We are moving to a New Office on Nov. 23, 2015

November 18, 2015

Korea’s Engagement Opportunity

November 16, 2015

Despite fears about the state of the Korean economy, FleishmanHillard’s Yvonne Park says effective engagement, built around the principle of the public interest, can yield benefits for business seeking to enhance the policy agenda during her interview with PublicAffairsAsia. Please refer to Korean version for the full contents. For further details on the interview, please visit the PublicAffairsAsia homepage...

The negative impact of centralization of power in crisis management situations

October 27, 2015

‘The PR’ published an article discussing the problematic top-down communication system in Korean corporations acting as obstacles for effective response strategies in crisis situations. FleishmanHillard Korea’s Managing Director Yvonne Park pointed out that agencies with expertise in crisis management are vital in such situations to provide corporate CEOs with third party perspectives in the form of consulting. Please refer to Korean version for the full contents.  ...

Multinational companies’ CSR story

October 27, 2015

FleishmanHillard Korea is one of the 15,000 multinational companies in Korea and is a member of the Korean CEO’s Association of Multinational Corporations (KCMC). The Beautiful Foundation discussed these global companies’ CSR actives, introducing FleishmanHillard Korea as a company upholding social impact and change through communication consulting.   Please refer to Korean version for the full contents...

FleishmanHillard Korea awarded at the SABRE Awards Asia Pacific 2015

October 27, 2015

FleishmanHillard Korea won one gold award at The SABRE Awards Asia Pacific 2015 in the ‘Korea in Geographic’ category for its work with the Ministry of Gender Equality and Family. The ‘Look Again’ campaign was nominated as one of the ‘The 40 Best Public Relations Campaigns in the World’ at The Global SABRE Awards 2015, while the ‘From Working Man to Daddy’ campaign won one gold award at the 2015 In2 SABRE Awards Asia-Pacific in...

MERS Preparedness seeing from Communication Side

July 15, 2015

Yvonne Park, Managing Director of FleishmanHillard Korea, has written an Op-ed titled 'MERS Preparedness seeing from Communication Side'. Please refer to Korean version for the full contents...

FleishmanHillard Korea awarded at the PRWeek Awards Asia 2015

June 19, 2015

FleishmanHillard Korea won two silver awards and one bronze for its work with the Ministry of Gender Equality and Family at the PRWeek Awards Asia 2015. 'Look again Campaign' was awarded in both 'Public Affairs Campaign of the Year' and 'Public Sector Campaign of the Year.'   Please refer to Korean version for the full contents...

Crisis Communication Learned through MERS situation

June 19, 2015

FleishmanHillard Korea examined the history and public opinion on this MERS situation via FH Newsletter. The newsletter also contains a few foreign cases and the communication insights summarized by MERS(Monitor, Ensure, Recover, Sympathize). Please refer to Korean version for the full contents. Please find the English version here...