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News & Opinions
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Global Business Roundtable: Trump Administration 2.0 – Opportunities and Risks for Korea-Europe Relations
February 21, 2025
FleishmanHillard Korea has co-organized a Global Business Roundtable: "Trump Administration 2.0 – Opportunities and Risks for Korea-Europe Relations" with KERI (Korea Economic Research Institute), KEY (Korea Europe & You), and No Com on February 20, 2025. The event featured a dynamic discussion on current geopolitical, geoeconomic, and social challenges, providing various insights into opportunities for business leaders regarding Korea-EU relations in this disrupted world order. The discussion included excellent speakers and expert panelists...
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New Year Special Seminar: 2025 Korea Academic Society for Public Relations
February 18, 2025
New Year Special Seminar 2025 Korea Academic Society for Public Relations On February 4, the 2025 Korea Academic Society for Public Relations (한국PR학회, KASPR) New Year Special Seminar was held at FleishmanHillard Korea. Members of KASPR attended a lecture and discussion on the topic <Trends and Resilience in the Era of Hyper-Uncertainty: Bouncing Forward.> The seminar explored trends in global society and Korea, which are facing greater internal and external uncertainty than ever before, and...
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[FH] South Korea New Year Perspectives
January 2, 2025
At 5 a.m. on December 4, FleishmanHillard Korea issued a memo analyzing the emergency martial law declaration from the same night, raising concerns from around the world: Is it safe to visit Korea? What will happen to markets and partnerships? While daily life in South Korea continues relatively unchanged uncertainty weighs heavily on business leaders tasked with navigating what comes next. Globalization’s ideals of mutual prosperity have given way to fierce nation-to-nation competition, where...
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Navigating Trump 2.0: Washington Outlook & Communication Strategies for Korean Businesses
November 21, 2024
On November 13, FleishmanHillard Public Affairs team, in collaboration with the Korea International Trade Association’s Washington office, hosted a seminar titled ‘Trump 2.0 Era: Washington Outlook and PA (Public Affairs) Communication Strategies for Korean Companies.’ The event was specifically designed for executives of Korean companies based in Washington, D.C. The seminar included insightful presentations by Michael Schmidt, Public Affairs leader at FleishmanHillard Washington D.C. office, and John Lonergan, Partner at Mercury Public Affairs. Yvonne...
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U.S. Election Impacts: Strategic Response Insights for Korean Businesses
November 8, 2024
트럼프가 돌아왔다. 5일 치러진 미국 대선에서 예상을 뛰어넘는 압승을 거둔 도널드 트럼프 미국 제47대 대통령 당선자는 승리 선언을 통해 “미국의 모든 것을 고치겠다”며 대변혁을 예고했다. 선거기간 내내 ‘미국우선주의’(America First)를 외쳐온 그의 귀환에 전세계가 긴장하고 있다. 특히 수출의존도가 높고 강대국에 둘러싸인 우리나라는 그 파장이 다른 어느 나라보다도 클 전망이다. 공화당의 압승으로 끝난 미국 대선의 현지 반응과 시사점, 기업들의 커뮤니케이션 가이드 등 이모저모를 뉴스레터 방식으로 살펴본다. 내년 1월 20일 미국의 제47대 대통령 취임식과 함께...
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FleishmanHillard Korea Partners with 1MILLION for 1MILLION Brand Licensing and IP Development
September 9, 2024
September 8, 2024 The strategic partnership will leverage 1MILLION’s brand and artist IP in initiating collaborations on a global scale FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives. 1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and...
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The 4 x 20 Strategy: A New Paradigm in Crisis Response
September 6, 2024
September 5, 2024 By James Choi In today’s fast-paced business environment, crises are no longer exceptional events but a constant reality that organizations must prepare to face. As a strategic communication expert with over 25 years of experience, I developed a comprehensive framework for crisis response alongside my colleagues at FleishmanHillard Korea: the 4 x 20 Strategy. This approach categorizes crises into four main types and offers 20 specific response strategies for each type...
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Asian Investors Seek Diversification Amidst an Uncertain Global Economy, According to New FleishmanHillard Report on Asset Management in Asia
May 7, 2024
May 6, 2024 Performance and Credibility Continue to be Major Factors for Investors Picking an Asset Manager HONG KONG — Investors across Asia continue to look to diversify their investment portfolios amidst an uncertain global economy, according to FleishmanHillard’s The Future of Asset Management in Asia 2024 report. The report, published with research by TRUE Global Intelligence practice, features analysis drawn from an online survey of 1,250 investment professionals in Asia, with 250 respondents each in, Hong Kong SAR, Japan...
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How Can Companies Strengthen their Reputation and Build Leadership in the U.S. during the Presidential Election Year?
April 29, 2024
April 29, 2024 By Yvonne Park and Ron Boehmer While many organizations are focused on the 2024 election and the expected outcomes, the next six months are critical in preparing for a range of scenarios. FleishmanHillard is working with companies in Korea and around the world to analyze their businesses and industries, identifying threats and seeking opportunities. With politics shaping the future of business, finance and trade, companies must do all they can to...
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[FH] 2024 South Korea General Election Newsletter
April 12, 2024
On 10 April 2024, the general election to elect 300 members of the 22nd National Assembly of the Republic of Korea ended with a landslide victory for the opposition party. As a result, the Democratic Party of Korea has been the majority party in the National Assembly for three consecutive years after the 20th, 21st and 22nd elections. The Yoon Administration and the People Power Party, the minority party in the legislature, aimed to win...