Archive
News & Opinions
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[THE PR] The core of global newsroom should be “Customization”, Not translation
May 20, 2022
In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, emphasized the importance to customize the topics that companies want to deliver to the target audience rather than relying on translation when domestic companies try to develop a global newsroom. To read the original article : The key of Global Newsroom should be “Customization”, Not Translation ...
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[THE PR] “Customer Journey” to focus beyond Integrated Marketing Communication in PR
May 20, 2022
In an interview with The PR, Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence, discussed the recent trends in research and analytics, research topics that clients are interested in these days, and data-based integrated approaches in terms of the Customer Journey. To read the original article : "Customer Journey" to focus on Beyond IMC in PR...
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[Maeil Business News] Data and Culture; The Demand for Brands to Better Connect to Stakeholders
March 24, 2022
Michael Rinaman, Managing Director of Asia Pacific and Global Head of Analytics at FleishmanHillard TRUE Global Intelligence (TGI), emphasizes that companies must take cultural context into consideration in addition to data for effective communication with the stakeholders. More information can be found in the original article published in Maeil Business News. To read the original article : https://www.mk.co.kr/news/business/view/2022/03/222501/...
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2022 South Korea Presidential Election Results : Yoon Suk-yeol wins South Korean presidential race by narrow margin
March 11, 2022
FleishmanHillard Korea 2022 Newsletter 2022 South Korea Presidential Election Results Yoon Suk-yeol wins South Korean presidential race by narrow margin On March 9th, 2022, Yoon Suk-yeol of the conservative People Power Party was elected as the...
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FleishmanHillard’s Managing Director for TGI APAC participated in the SDGs Index plenary session at GEEF 2022
February 15, 2022
FleishmanHillard’s Managing Director for TRUE Global Intelligence APAC, Michael Rinaman participated in a plenary session on Sustainable Development Goals (SDGs) Index at the Global Engagement & Empowerment Forum on Sustainable Development (GEEF) on February 11 in Seoul, Korea. Since world leaders adopted 17 SDGs in 2015 at a UN Summit as a part of 2030 Agenda for Sustainable Development, organizations from governments, non-government organizations, corporations and more have used the goals to maintain accountability...
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FleishmanHillard Korea hosted a session on ‘Quality of Women’s Health’ at GEEF 2022
February 15, 2022
FleishmanHillard Korea hosted a session on ‘Quality of Women's Health’ at the Global Engagement & Empowerment Forum on Sustainable Development (GEEF) 2022 held on February 10 in Seoul Korea. Women's health is a critical global agenda that must be addressed for sustainable development. Korea has reached the lowest fertility rates since 2002 and is projected to become a super-aged society by 2025. The session aims to find the cause of this all-time low fertility...
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Good Deeds to Good Ends
January 3, 2022
To Download : 2022 FH Korea New Year Newsletter _ Good Deeds to Good Ends ...
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FleishmanHillard Korea 20th anniversary : This is what we do
December 20, 2021
FleishmanHillard marks its 75th anniversary globally and 20th anniversary in Korea. We would like to take this moment to thank our valuable clients and partners and reflect on what has made us strong as a firm. We believe that bold action—in the spirit of doing what’s right, and doing it well —goes a long way. To us...
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FleishmanHillard Korea 20th Anniversary : Our values
December 20, 2021
FleishmanHillard Korea 20th Anniversary Our values lead our journey By Yvonne Park, President of FleishmanHillard Korea...
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Korea, a Semiconductor · IT powerhouse, can lead the renewable energy sector (Money Today Article)
August 12, 2021
On July 14, the Business Model Institute (BMI) held its research meeting at FleishmanHillard Korea. Seung-Yong Park, Senior Advisor of the Hyosung Heavy Industries Research Institute, spoke on the subject of ‘Carbon Neutrality and Disruptive Technologies.’ He stated, “South Korea can raise its status in the field of Renewable Energy to a higher level than its current position in Information Technology (IT).” Although South Korea falls behind in terms of renewable energy and carbon neutrality...