Archive
News & Opinions
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FleishmanHillard Korea 20th anniversary : This is what we do
December 20, 2021
FleishmanHillard marks its 75th anniversary globally and 20th anniversary in Korea. We would like to take this moment to thank our valuable clients and partners and reflect on what has made us strong as a firm. We believe that bold action—in the spirit of doing what’s right, and doing it well —goes a long way. To us...
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FleishmanHillard Korea 20th Anniversary : Our values
December 20, 2021
FleishmanHillard Korea 20th Anniversary Our values lead our journey By Yvonne Park, President of FleishmanHillard Korea...
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Korea, a Semiconductor · IT powerhouse, can lead the renewable energy sector (Money Today Article)
August 12, 2021
On July 14, the Business Model Institute (BMI) held its research meeting at FleishmanHillard Korea. Seung-Yong Park, Senior Advisor of the Hyosung Heavy Industries Research Institute, spoke on the subject of ‘Carbon Neutrality and Disruptive Technologies.’ He stated, “South Korea can raise its status in the field of Renewable Energy to a higher level than its current position in Information Technology (IT).” Although South Korea falls behind in terms of renewable energy and carbon neutrality...
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Sharing stakeholder engagement insight with Korean Academic Society for Public Relations
July 6, 2021
On May 28, Korean Academic Society for Public Relations hosted 2021 annual Spring Conference at the Millennium Hilton Seoul under the theme of ‘Communication for a Sustainable Community.’ FleishmanHillard Korea held a Special Session to mark the 20th Anniversary by sharing insights from authentic stakeholder engagement cases. Cases presented were Influencer & Consumer Engagement for Wadiz social funding platform company by Jamie Won; Shareholder Engagement at Kumho Petrochemical company by Yang Wang; Employee Engagement...
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Yonsei Global Engagement and Empowerment Forum on Sustainable Development (GEEF 2021) Comes to a Successful Close (Sponsored by FleishmanHillard Korea)
February 19, 2021
The Third Global Engagement & Empowerment Forum on Sustainable Development (GEEF 2021) came to a successful close after two days of fruitful discussions from February 4th to 5th. Sponsored by FleishmanHillard Korea and hosted by Yonsei Institute for Global Engagement and Empowerment, this year's GEEF forum was held online under the theme "3Ps Beyond Security: Peace, Prosperity, and Partnership." The forum primarily underscored the importance of international cooperation and partnerships to ensure successful achievement of...
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2021, An Algorithmic Society
January 1, 2021
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Yvonne Park receives the Minister of Gender Equality and Family commendation at the WCD Korea Forum
November 27, 2020
On November 26th, Yvonne Park (left), President of FleishmanHillard Korea, received a Minister of Gender Equality and Family commendation at the 4th annual conference of WCD (Women Corporate Directors) Korea for her contribution in expanding female involvement on executive boards and management. Link: https://www.yna.co.kr/view/PYH20201126038600848?input=1196m...
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COVID-19 Mindset: A Survey of Consumer Mindsets in 7 countries
August 7, 2020
FleishmanHillard TRUE Global Intelligence (TGI) published a report based on a survey of consumers in 7 countries, titled, “COVID-19 Mindset: The Collision of Issues”. The report investigated how COVID-19 has changed consumer values and behaviors regarding various expectations in health, finance, and consumer sectors for governments, local communities, and corporations. The results showed that, along with the prolonged COVID-19 pandemic, concerns about health, safety, and finance have increased and various social and cultural issues such...
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Consumers in the Pandemic “Expectations for Corporate Action to Solve Social Problems.” (The PR Article)
August 7, 2020
The PR published an in-depth article on the ‘COVID-19 Mindset: The Collision of Issues” report by Fleishman Hillard TRUE Global Intelligence (TGI), released on the 27th. For more information, please refer to the The PR article...
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Discovering the Future of Korea in Business Models (Money Today Article)
August 7, 2020
The FleishmanHillard(FH) Stakeholder Engagement Center inaugurated the ‘Business Model Institute (BMI)’ to identify issues and tasks in newly introduced business models from the perspectives of various stakeholders and discuss effective regulation and policy directions. BMI held its first meeting on July 30 and discussed the current and future directions of Korean start-ups through the ‘Woowa Brothers’ case, which made headlines when it was acquired by a German company. Tim Hwang, founder of the global legal...